Online Marketing is the latest & ultimate concept for promoting businesses any corner of the world. Our SEO Company in India creates a nice program to make their marketing campaign successful. Social Media Marketing is a major wing of this campaign & LinkedIn is the best of all social media platforms.
LinkedIn: The Best Choice in Social Media Platform
LinkedIn is a Social Networking Platform for professionals & also for business promotion. More than 380 million members all over the world are active in this social media platform. According to stats in industry LinkedIn has high utilization rate for placing candidate too.
Amazing Facts about LinkedIn:
- Total Members: 450 million users as on April, 2016
- of new LinkedIn Users: 2 per Sec.
- of monthly unique visitors: 106 million as of April, 2016
- More than 200 countries & territories uses LinkedIn
- 70% users are outside of U.S
- of page views in Q1 2016: 45 billion
It is a finest spot where you can show off your career success, rewords, goals etc. so that someone gets attracted to see about your details like area of working, experience, skills & achievements etc. It is a professional networking platform & that is why your LinkedIn profile should be like that.
Here I will discuss about a professional Linked Profile so that you can use it for business, marketing etc. to grow your business & as well as for your network.
LinkedIn Profile Creation:
As per a reputed SEO Company, all these steps to follow to create a professional looking LinkedIn Profile. The following steps are,
Customize your public profile URL to look professional & clean. It should be very clear like, https://www.linkedin.com/company/s-d-seo-services so that anyone can understand it clearly.
Add a good quality profile image to your profile page which has a social networking touch. Image resolution should be of 1400X 425 pixels & size is under 8MB.
Create a badge for your website or blog. There are different sizes of badges & you have to choose from them. Select on badge & copy that code to paste it to your website.
Optimize Anchor text on your website or blog for your LinkedIn profile. For increasing clicks you have to add the LinkedIn profile URL to your website or blog.
Search Engine Optimization of your Profile is essential. You have to optimize your profile so that anybody can find you on LinkedIn.
LinkedIn allow you to add all media like videos, images, presentations, documents etc. to the summary section of education, experience to your profile. You will get a huge chance to show all of your projects, sample of your works etc. By adding, deleting & rearranging all of your works, we can make a showcase to your visitors.
Saved Searches is an advantage for LinkedIn profile pages. Users get three people search & ten job search to save. It will help you to get back to them at any time easily. You can choose weekly or monthly reminders from options.
LinkedIn gives you easy option to present your profile nicely. You can drag and drop any section as per your choice. Arrange sections as sequences as you like to choose.
How to Use LinkedIn Perfectly to Grow Your Business:
There are many reasons to use LinkedIn for B2B marketing as recommended by a top Digital Marketing Company in Kolkata.
- You can use it to grow your online business reach
- Maximize visibility in Google or other search engines
- You can have a chance to make your company as a leader with interaction in LinkedIn & also attract leaders in your industry
- It is also used as a lead generation platform
Steps to follow for Business Development:
As per best seo services providers in Kolkata, India LinkedIn is the finest spot for growing your business & also for lead generation.
- Make a good looking Company Page:
Build a Good looking Company Page with a high quality logo & banner. Then complete all spaces providing all necessary data about your company.
- Consider SEO Services:
Google only preview first 150 characters of your text. So make sure that part of description should be very impactful & concise.
- Update Content Regularly:
Post inspiring contents rather than only about your product or services. Try to post images, Videos etc. which are more useful for content marketing. Always remember that before posting any content, customize the title of your post & description must.
- Quick Responses:
Reply any ones comment as soon as possible. Your ultimate goal is to convert your page to a popular community for your brand. So engagement is required here very much.
- Fix Target:
LinkedIn gives you to set a target as per your choice like, Company size, industry, function, seniority, geography & language.
- LinkedIn Analytics:
LinkedIn gives you to analyze your activities of your visitors. You can see all about
Reach, Engagement, Followers, Page view, unique visitors, and visitor’s demographics.
- Showcase Page:
LinkedIn gives you to build a Showcase page, where you can showcase your products or services. Showcase page is ideal place to show all of them. Showcase pages are branch pages of your company main page.
Difference between Company & Showcase Pages:
- Showcase has larger images
- It has two column to post content side by side
- Showcase pages are directly linked to business page
- Career tab & Employee’s profile are absent in this page
If you do not have Showcase page, create it immediately.
- LinkedIn Groups:
Put Group image…
Group creation is very effective for lead generation. Create & manage your LinkedIn group for your industry. It is an effective way of lead generation.
It draws prospect in different ways,
- They can help you to establish yourself in your industry
- They help you to grow your community
- Use as a source of content – having sense of people postings & questions, you can use these as points of your blog post
- LinkedIn Advertisement:
It can help you to achieve a good reach, due to main two factors.
- It offers very targeting options
- LinkedIn Profile contains more detail information
LinkedIn Ads are in two format, sponsored updates & text Ads.
Text Ads appear in the right hand side of LinkedIn feed. It is used to promote Product/service.
Sponsored Updates appear in LinkedIn user’s feed. These updates attract new followers from Company/Showcase pages.