6 Main points for SEO Off-Page Optimization

6-points-for-SEO-Off-Page Optimization
Off-Page Optimization

This is a set of work to achieve a good rank in search engines. Other than link building, there are many points to attend for Off-Page SEO Services. On-page seo is done within the website & Off-Page is done outside of your website.

Search Engine Optimization is a combination of On-Page & Off-Page optimization.

Google gives importance on,

  1. Link building
  2. Time on Site
  3. On-Page Optimization
  4. Social Shearing
  5. Quick & Fresh Content

How to understand that your Website is ready for Link Building? 

  1. Layout of Website internal Pages:

For optimized internal page ranking, you have to link them with random keywords. Proper interlinking helps a lot for good ranking. Actually no. of internal links of a page gives an idea about the importance of that page. When you send a link to Home page, the juice goes through Category & then to sub-categories. In this way, it effects on Search performance.  Actually pages related to same or related topic should link together to give a rich experience to your readers.

  1. Do the basic On-Page Optimization:

There are some vital points for On-page optimization, which reputed SEO Company follows,

  • Start title with focus Keywords
  • Use out bound links
  • Try to use seo friendly permalink url’s
  • Put eye catching multimedia
  • Use keywords with in first 100 -150 words
  • Page loading speed to keep within limit
  1. Arrangement of Keywords:

Keywords are the fundamental building block of content marketing. When you put keywords in content, 7.5% should be related keywords & 40% is primary keywords. Keyword research is the only solution to find out all sorts of keywords. To drive traffic to your website, you have to pick up “thematic” keywords also. Thematic keywords are that type of keywords which are main topic related keywords.

There are 4 main link building strategies are,

  • Guest Blogging
  • Digital PR
  • Content Marketing
  • Infographics

Putting your target keywords in the starting of your title tag gives you a better SERP results. Do not use primary keywords again and again; Google can penalize you at any time. You can use LSI or long tail keywords in your content to avoid this worst situation.

At present more than 50% searches comes from Mobile device. Other than linking the points are in Off-page seo are,

  1. No of linking domains
  2. No of linking pages
  3. Linking from Higher page rank sites
  4. Relevant page linking
  5. Links from Home pages
  6. No of Do-follow links
  7. Link Anchor Text
  8. Broken Link Building:

It is an effective way of getting valuable links. Guest blogging is a best way in link building, but broken link building is easier, faster than Guest blogging.

  1. Creating Info-graphics:

A Good quality info-graphic can do a lot for your ranking. For B2B or B2C business, it is really helpful to generate valuable links. Data shoes that human brain can process visual content 60,000X faster than plain text.

It is said that info-graphic generates 37% (Approx) more Back links than plain Blog post. But remember that due to unnatural back linking, Google may penalize at any time. Due to this reason, Back links analysis is required to be safe from this problem.

Best practice to avoid unnatural Back links & over-optimized Anchor Text are,

  • Creating Content & Optimize: Use fresh & unique content. Users do not like the selling attitude, like to have some help rather. Try to use data as much as possible & also visuals to convey massages to them.
  • Anchor Text Diversification: Use different anchor text/phrases to the content, so that Google will see your links as natural as possible.
  • High Quality Back links: Always try to gain Back links from high quality sites & disavow low quality links.
  1. Question & Answer:

Answering some questions related to your topic is another way of off-page optimization. Websites like Yahoo Answers or Quora.com are the best places to be active for getting good results.

If you have any other best way for Off-page optimization, do not forget to comment!

13 most effective ways of Facebook Marketing

13-most-effective-ways-for-Facebook-Marketing

Facebook Marketing Tips by a Professional SEO Company in Kolkata, India

All most all people know how useful Facebook as a Social Media Platform is. Some people use it as interacting medium like chatting, sharing docs, Photos etc. But most of the businessmen use this platform for branding their products, for conversation with their clients, increasing customers & for the improvement of sales also. We use Facebook for our clients to drive sales & to increase conversion. As a reputed seo company in kolkata, we will discuss most 13 Tips of Facebook marketing below which is the best & most engaging marketing strategies for business that anyone can use. Let us start as below.

  1. Leverage the Existing Website Traffic:

It is advisable to design a Website for your business as it works as an Online Business hub where people can buy your products or can learn more about
you services. You can leverage your existing traffic with putting Facebook and other icons/ links to your social media pages. Hot tips for putting Social Media Icons are to place them on the top side of all website pages so that it could be easily seen.

  1. Use Fan Page URL’s to your E-Mail Signature:

As all most all people using e-mails today. So there is a scope to use your Fan Pages URL’s to your E-mail Signature. You can set this using E-Mail setting button (Gear like image) & add your links there from Facebook, Twitter, G+ & LinkedIn etc. People after receiving a mail from your side can click your Social Media pages which may increase your traffic gradually. You can also add a Call to action on that part.

  1. Promote Facebook Page as much as possible:

Promote Facebook Page URL as much as possible so that your customers can know that you are on Facebook. You can promote your Facebook URL in your Business Cards, on your Outdoor Ads, on packaging etc.

  1. Determine or set a time for posting Contents to get max. Exposure.

You can set your content marketing plan with the help of a Facebook feature called “insight”. With this you can understand the best hours to post on Facebook to get max. Effects from this platform.

Steps to follow for “insights”
1. Go to Facebook Page

2. See a “insight” button on the top side of Facebook Page

3. Click it & you will see insight Overview, then Click on Post tab

Now you will see the best hours when hover your mouse.

  1. Create & Schedule your Status Update:

   For having max. Advantages, you have to post contents consistently for you
targeted audience. You goal should be to educate, to entertain or to empower
them.

  1. Use Facebook Plugins:

Integrate Facebook Plugins on your Website will give advantages to grow
followers & increase brand Awareness. You can use like button on your
website & also on blog post.

  1. Facebook Ads:

               You can invest in Facebook Ads to increase or spread your business.
Facebook Ads are not really expensive so you can increase your likes,
followers etc.

Expert digital marketing company in kolkata, India uses different types of Facebook Ads,
as mentioned below.

  1. Facebook Page Engagement
  2. Facebook Page Likes
  3. Click to websites
  4. Website conversions
  5. App installs
  6. App Engagement
  7. Event Responses
  8. Offer claims

 

  1. Develop a Facebook customized Page Tab or Apps:

It provides a great option for offering advantages for Fans. It will allow new visitors to visit your events, offers etc. which will help you to gain new followers/ visitors for you. Study shows that coupon based campaigns received highest engagement rate. So it is focused by some professional seo companies in India.

  1. Integrate Social Media Sharing:

Social Media Sharing buttons on website and Sharing Plugins are used for sharing content. It will ultimately increase your website traffic to improve your business.

  1. Some favorite Free Social Media Plugins are,
  • Digg Digg
  • Flare
  • Mashshare
  1. Engage with your Facebook Social Community:

Engagement with your can build a good relation, trust & loyalty. From this community you can get a good amount of Clients or can generate leads.

  1. Use Visual Content:

Using Images or Videos in your Facebook pages, which make them engaged to grow your community & to spread your business. Always try to use visual content as recommended by digital marketing agencies in kolkata.

  1.  Create or Join Facebook Group:

There are three types of Facebook Group like Open, Closed & Secret Group.

Create a group or join to others to interact with each others for making a well trusted group. It will help to increase your business gradually.