6 Main points for SEO Off-Page Optimization

6-points-for-SEO-Off-Page Optimization
Off-Page Optimization

This is a set of work to achieve a good rank in search engines. Other than link building, there are many points to attend for Off-Page SEO Services. On-page seo is done within the website & Off-Page is done outside of your website.

Search Engine Optimization is a combination of On-Page & Off-Page optimization.

Google gives importance on,

  1. Link building
  2. Time on Site
  3. On-Page Optimization
  4. Social Shearing
  5. Quick & Fresh Content

How to understand that your Website is ready for Link Building? 

  1. Layout of Website internal Pages:

For optimized internal page ranking, you have to link them with random keywords. Proper interlinking helps a lot for good ranking. Actually no. of internal links of a page gives an idea about the importance of that page. When you send a link to Home page, the juice goes through Category & then to sub-categories. In this way, it effects on Search performance.  Actually pages related to same or related topic should link together to give a rich experience to your readers.

  1. Do the basic On-Page Optimization:

There are some vital points for On-page optimization, which reputed SEO Company follows,

  • Start title with focus Keywords
  • Use out bound links
  • Try to use seo friendly permalink url’s
  • Put eye catching multimedia
  • Use keywords with in first 100 -150 words
  • Page loading speed to keep within limit
  1. Arrangement of Keywords:

Keywords are the fundamental building block of content marketing. When you put keywords in content, 7.5% should be related keywords & 40% is primary keywords. Keyword research is the only solution to find out all sorts of keywords. To drive traffic to your website, you have to pick up “thematic” keywords also. Thematic keywords are that type of keywords which are main topic related keywords.

There are 4 main link building strategies are,

  • Guest Blogging
  • Digital PR
  • Content Marketing
  • Infographics

Putting your target keywords in the starting of your title tag gives you a better SERP results. Do not use primary keywords again and again; Google can penalize you at any time. You can use LSI or long tail keywords in your content to avoid this worst situation.

At present more than 50% searches comes from Mobile device. Other than linking the points are in Off-page seo are,

  1. No of linking domains
  2. No of linking pages
  3. Linking from Higher page rank sites
  4. Relevant page linking
  5. Links from Home pages
  6. No of Do-follow links
  7. Link Anchor Text
  8. Broken Link Building:

It is an effective way of getting valuable links. Guest blogging is a best way in link building, but broken link building is easier, faster than Guest blogging.

  1. Creating Info-graphics:

A Good quality info-graphic can do a lot for your ranking. For B2B or B2C business, it is really helpful to generate valuable links. Data shoes that human brain can process visual content 60,000X faster than plain text.

It is said that info-graphic generates 37% (Approx) more Back links than plain Blog post. But remember that due to unnatural back linking, Google may penalize at any time. Due to this reason, Back links analysis is required to be safe from this problem.

Best practice to avoid unnatural Back links & over-optimized Anchor Text are,

  • Creating Content & Optimize: Use fresh & unique content. Users do not like the selling attitude, like to have some help rather. Try to use data as much as possible & also visuals to convey massages to them.
  • Anchor Text Diversification: Use different anchor text/phrases to the content, so that Google will see your links as natural as possible.
  • High Quality Back links: Always try to gain Back links from high quality sites & disavow low quality links.
  1. Question & Answer:

Answering some questions related to your topic is another way of off-page optimization. Websites like Yahoo Answers or Quora.com are the best places to be active for getting good results.

If you have any other best way for Off-page optimization, do not forget to comment!

Best Tips to Use LinkedIn to Grow Business Successfully!


Online Marketing is the latest & ultimate concept for promoting businesses any corner of the world. Our SEO Company in India creates a nice program to make their marketing campaign successful. Social Media Marketing is a major wing of this campaign & LinkedIn is the best of all social media platforms.

LinkedIn: The Best Choice in Social Media Platform

LinkedIn is a Social Networking Platform for professionals & also for business promotion. More than 380 million members all over the world are active in this social media platform. According to stats in industry LinkedIn has high utilization rate for placing candidate too.

Amazing Facts about LinkedIn:

  • Total Members: 450 million users as on April, 2016
  • of new LinkedIn Users: 2 per Sec.
  • of monthly unique visitors: 106 million as of April, 2016
  • More than 200 countries & territories uses LinkedIn
  • 70% users are outside of U.S
  • of page views in Q1 2016: 45 billion

It is a finest spot where you can show off your career success, rewords, goals etc. so that someone gets attracted to see about your details like area of working, experience, skills & achievements etc. It is a professional networking platform & that is why your LinkedIn profile should be like that.

Here I will discuss about a professional Linked Profile so that you can use it for business, marketing etc. to grow your business & as well as for your network.

LinkedIn Profile Creation:

As per a reputed SEO Company, all these steps to follow to create a professional looking LinkedIn Profile. The following steps are,

Step: 1

Customize your public profile URL to look professional & clean. It should be very clear like, https://www.linkedin.com/company/s-d-seo-services so that anyone can understand it clearly.

Step: 2

Add a good quality profile image to your profile page which has a social networking touch. Image resolution should be of 1400X 425 pixels & size is under 8MB.

Step: 3

Create a badge for your website or blog. There are different sizes of badges & you have to choose from them. Select on badge & copy that code to paste it to your website.

Step: 4

Optimize Anchor text on your website or blog for your LinkedIn profile. For increasing clicks you have to add the LinkedIn profile URL to your website or blog.

Step: 5

Search Engine Optimization of your Profile is essential. You have to optimize your profile so that anybody can find you on LinkedIn.

Step: 6

LinkedIn allow you to add all media like videos, images, presentations, documents etc. to the summary section of education, experience to your profile. You will get a huge chance to show all of your projects, sample of your works etc. By adding, deleting & rearranging all of your works, we can make a showcase to your visitors.

Step: 7

Saved Searches is an advantage for LinkedIn profile pages. Users get three people search & ten job search to save. It will help you to get back to them at any time easily. You can choose weekly or monthly reminders from options.

Step: 8

LinkedIn gives you easy option to present your profile nicely. You can drag and drop any section as per your choice. Arrange sections as sequences as you like to choose.

How to Use LinkedIn Perfectly to Grow Your Business:

There are many reasons to use LinkedIn for B2B marketing as recommended by a top Digital Marketing Company in Kolkata.

  • You can use it to grow your online business reach
  • Maximize visibility in Google or other search engines
  • You can have a chance to make your company as a leader with interaction in LinkedIn & also attract leaders in your industry
  • It is also used as a lead generation platform

Steps to follow for Business Development:

As per best seo services providers in Kolkata, India LinkedIn is the finest spot for growing your business & also for lead generation.

  1. Make a good looking Company Page:

Build a Good looking Company Page with a high quality logo & banner. Then complete all spaces providing all necessary data about your company.

  1. Consider SEO Services:

Google only preview first 150 characters of your text. So make sure that part of description should be very impactful & concise.

  1. Update Content Regularly:

Post inspiring contents rather than only about your product or services. Try to post images, Videos etc. which are more useful for content marketing. Always remember that before posting any content, customize the title of your post & description must.

  1. Quick Responses:

Reply any ones comment as soon as possible. Your ultimate goal is to convert your page to a popular community for your brand. So engagement is required here very much.

  1. Fix Target:

LinkedIn gives you to set a target as per your choice like, Company size, industry, function, seniority, geography & language.

  1. LinkedIn Analytics:

LinkedIn gives you to analyze your activities of your visitors. You can see all about
Reach, Engagement, Followers, Page view, unique visitors, and visitor’s demographics.

  1. Showcase Page:

LinkedIn gives you to build a Showcase page, where you can showcase your products or services. Showcase page is ideal place to show all of them. Showcase pages are branch pages of your company main page.

Difference between Company & Showcase Pages:

  • Showcase has larger images
  • It has two column to post content side by side
  • Showcase pages are directly linked to business page
  • Career tab & Employee’s profile are absent in this page

If you do not have Showcase page, create it immediately.

  1. LinkedIn Groups:

Put Group image…

Group creation is very effective for lead generation. Create & manage your LinkedIn group for your industry. It is an effective way of lead generation.

It draws prospect in different ways,

  • They can help you to establish yourself in your industry
  • They help you to grow your community
  • Use as a source of content – having sense of people postings & questions, you can use these as points of your blog post


  1. LinkedIn Advertisement:

It can help you to achieve a good reach, due to main two factors.

  1. It offers very targeting options
  2. LinkedIn Profile contains more detail information

LinkedIn Ads are in two format, sponsored updates & text Ads.

Text Ads appear in the right hand side of LinkedIn feed. It is used to promote Product/service.

Sponsored Updates appear in LinkedIn user’s feed. These updates attract new followers from Company/Showcase pages.