This is a set of work to achieve a good rank in search engines. Other than link building, there are many points to attend for Off-Page SEO Services. On-page seo is done within the website & Off-Page is done outside of your website.
Search Engine Optimization is a combination of On-Page & Off-Page optimization.
Google gives importance on,
- Link building
- Time on Site
- On-Page Optimization
- Social Shearing
- Quick & Fresh Content
How to understand that your Website is ready for Link Building?
- Layout of Website internal Pages:
For optimized internal page ranking, you have to link them with random keywords. Proper interlinking helps a lot for good ranking. Actually no. of internal links of a page gives an idea about the importance of that page. When you send a link to Home page, the juice goes through Category & then to sub-categories. In this way, it effects on Search performance. Actually pages related to same or related topic should link together to give a rich experience to your readers.
- Do the basic On-Page Optimization:
There are some vital points for On-page optimization, which reputed SEO Company follows,
- Start title with focus Keywords
- Use out bound links
- Try to use seo friendly permalink url’s
- Put eye catching multimedia
- Use keywords with in first 100 -150 words
- Page loading speed to keep within limit
- Arrangement of Keywords:
Keywords are the fundamental building block of content marketing. When you put keywords in content, 7.5% should be related keywords & 40% is primary keywords. Keyword research is the only solution to find out all sorts of keywords. To drive traffic to your website, you have to pick up “thematic” keywords also. Thematic keywords are that type of keywords which are main topic related keywords.
There are 4 main link building strategies are,
- Guest Blogging
- Digital PR
- Content Marketing
- Infographics
Putting your target keywords in the starting of your title tag gives you a better SERP results. Do not use primary keywords again and again; Google can penalize you at any time. You can use LSI or long tail keywords in your content to avoid this worst situation.
At present more than 50% searches comes from Mobile device. Other than linking the points are in Off-page seo are,
- No of linking domains
- No of linking pages
- Linking from Higher page rank sites
- Relevant page linking
- Links from Home pages
- No of Do-follow links
- Link Anchor Text
- Broken Link Building:
It is an effective way of getting valuable links. Guest blogging is a best way in link building, but broken link building is easier, faster than Guest blogging.
- Creating Info-graphics:
A Good quality info-graphic can do a lot for your ranking. For B2B or B2C business, it is really helpful to generate valuable links. Data shoes that human brain can process visual content 60,000X faster than plain text.
It is said that info-graphic generates 37% (Approx) more Back links than plain Blog post. But remember that due to unnatural back linking, Google may penalize at any time. Due to this reason, Back links analysis is required to be safe from this problem.
Best practice to avoid unnatural Back links & over-optimized Anchor Text are,
- Creating Content & Optimize: Use fresh & unique content. Users do not like the selling attitude, like to have some help rather. Try to use data as much as possible & also visuals to convey massages to them.
- Anchor Text Diversification: Use different anchor text/phrases to the content, so that Google will see your links as natural as possible.
- High Quality Back links: Always try to gain Back links from high quality sites & disavow low quality links.
- Question & Answer:
Answering some questions related to your topic is another way of off-page optimization. Websites like Yahoo Answers or Quora.com are the best places to be active for getting good results.
If you have any other best way for Off-page optimization, do not forget to comment!
