What is Local SEO Services?


What is Local SEO Services?

Local SEO Services is meant by that sort of promotional work with the help of SEO Services. In this way any Product/Services can be presented in front of online customers how are in search of those products/services. It is very effective & trustworthy way of marketing. So Local SEO Company in India gives top priority in this area.

Why local seo is popular?

Now a day people do not consult much phone books or local directories. Most of them directly visit search engines to get all necessary information’s about local business owners. It is seen that around 45% of Google searchers are searches for local.

People have a faith on local business that they can get local contact nos. & address also. They also like to visit the local offices to have total discussion about product/services.

Local online Advertising Channels have a high rate of business conversion rates. It happens because in these directories, people get all information like Business Name, Phone Nos. & Address correctly to contact/visit properly.

It is seen that at present people spend more hours in Mobile Phones than desktops. In the year 2015 it was 50% mobile searchers whereas desktop searchers were less than 50%. It is clear that local search using Mobile is more interesting than desktop.

Google My Business is a great place for local listing. Here all business information’s like Address, Phone nos. business direction, location & reviews are clearly mentioned.

Almost 80% readers read news paper online & almost 90% customers read online reviews for having trust before buying products or hiring services.

What is NAP?

NAP stands for Name, Address & Phone Nos. It helps a lot in local Search Results. As Google likes to show Geo Targeted result, so it shows results from that account with local seo services.

It is the only point where small business owner’s atleast can compete with big companies. If you provide NAP properly in Google My Business then it will appear in a good position to visualize your business. Now Google gives a huge importance on localized for searchers. So try to collect information from local companies first. You have to be updated always in your website and as well as in different platforms to get best results. It is also called “Citation”.

Where we should use NAP information?

We to place NAP in actual Text manner so Google can read this info. We should not use any images for NAP so that Google cannot read that. NAP should be placed in “contact us” page or “footer” of pages.

For gaining trust in your business, you have to put all information in different websites & local directories. This will help to build trust in your business & also helps a lot to rank your website.

Some educational website (.Gov, .Edu etc.) are very much respected as per Google. Some reputed websites are very good for local listing as follows.

  1. Yelp
  2. Yellow Pages
  3. Manta
  4. Merchant Circles
  5. LinkedIn
  6. Foursquare
  7. com
  8. BBB
  9. Local chamber websites
  10. Industry Websites

Why NAP consistency is good for SEO?

Search Engine gives importance to that business websites who can satisfy their searchers/visitors in all respect. They also trust you if you put exact NAP over the years in all websites. In this year you have written an Address & Phone no. but next year you have written an address with a little bit different way. Then Google will be confused & give your business less importance. So be careful in this point. You should not be made even a slight variation in writing NAP.

Please feel free to comment if you have any opinion.

9 SEO Services Metrics to track for improving search ranking

SEO Metrics

What is Organic SEO Services?

Organic SEO Services is a process of natural placement or ranking on search engine result pages (SERP). It is obtained by algorithm driven results. It is absolutely a unpaid service to achieve ranking in top pages.

Techniques used by Organic SEO Company in Kolkata, include Keyword planning, Link building, Backlink creation, Content Writing related to the topic etc.

It is simply opposite to Pay per Click Campaign which is purely natural way to get ranks on top positions. In this process you can deliver nice informative contents but visual contents are more preferred to inform your visitors. Using strategic implementation of keywords this process can help you a lot, driving traffic & rank also.

As Search Engines are getting popular, so Organic SEO is being favorite day by day. You can trust on SEO Services for spreading your business anywhere in India or worldwide.

Non organic SEO:

It is artificial way of SEO Services, which can give a quick result/rank but do not last long.
This type of SEO is less effective than Organic SEO Services.  Pay per Click (AdWords), Paid Advertises etc. are this kind of SEO Service.

Which one is better?

Organic SEO is better than Non organic SEO, as it has less involvement of money. Small business owners at startup condition can effort lot money to invest for their business. Organic SEO helps you to build your Brand reputation & online presence gradually. Organic foundation is solid in comparison to Non organic type.

Organic SEO Services is well expected in India & all over the world as this process is very effective & as per Google SEO Guide lines. This process may take some time but ultimately it will work 7 we will get a long term effect for ranking & traffic. When seo work is continued some major Metrics (KPI) are to follow regularly to check by SEO Checker for seo improvement in all aspect.

Most Effective Metrics (KPI) for Organic SEO Services :

  1. Back Linking:

    It plays a great role in ranking in future. You have to create backlinks with high authority
    PR sites. Linking with high PR sites gives you better results than making links with low PR sites. Make SEO Strategy as less quantity but with good quality work makes you happy ultimately. You should check your back links periodically to follow the nos. & quality.How to check Back Links?There are some back link Trackers like ahrefs (https://ahrefs.com/) & MajesticSEO https://majestic.com/ . These two places are really good for tracking Back links.
    From these places if you put URL’s of your website, you can find the positions of back links over a period of time. Graph line should go upwards gradually. You can see who have linked you & the URL also.You can see who linked to you and even visit that specific URL. Note that on free plans, you will only be able to see a few results.How do you understand the quality of Backlinks?

    Mostly link tracking software’s are associated with score. The higher the Score better the quality of backlinks.

  2. Organic Traffic: 

    Google Analytic is the best place to track the Search Traffic. To see the Organic Traffic you can add “Organic Traffic” option from “Add Segment”. You should track this metric periodically or at least in a month to check improvement of your work.

  3. Keyword Ranking: 

    It is a most important of all metrics. If you see that Keyword ranks are becoming better then it is ok. Otherwise you to check SEO Plan properly. Ranking problems may occur for different factors.
    a) You Keyword targeting are not correct.
    b) You are making internal linking of your website properly. Proper linking helps to flow link juice in correct way to get ranking.

  4. Average Time on Page: 

    If you have informative & engaging content, then visitors will stay more in your pages that will help in ranking.
    To see this point, go to “Behavior > Overview” option on left hand menu of Google Analytics.

  5. Page per Visitor: 

    You will get it from left column of Google Analytics. Go to Audience > Overview.

  6. Returning Visitors: 

    This metric will measure that how engaging your content is. If you content is good enough then old visitors will get back to your website. Hence % of returning visitors will increase. Increasing no. of returning visitors indicate that they trust you & can buy your product/services from you. But % of returning visitors should be at least 20%.

  7. Bounce Rate: 

    Google always wants to collect good content which can satisfy their visitors. Bounce Rate this that when anybody lands on your any page & does not interact with it or close it. You can see bounce rate of all your pages from Google Analytics. But in any case Bounce Rate of a website should be within 50%.

  8. Page Load Speed: 

    Page load is a vital point for good ranking. Pages down loading time < 2 sec is good for getting top ranks. If down loading time of a page is longer than visitors will quit that page & bounce will go higher automatically.


  1. Crawl Index: 

    In this metrics you can have,
    a) Pages crawled per day
    b) Kilobytes download per day
    c) Time spend in down loading a page (in milliseconds)
    You will get all these from Google Web Masters Tools.


To know the progress of SEO Work, these metrics are very important to track periodically. These SEO Tips to follow very seriously to get improvement in SEO Services.
Please Feel free to comment.

Happy reading! 

6 Main points for SEO Off-Page Optimization

6-points-for-SEO-Off-Page Optimization
Off-Page Optimization

This is a set of work to achieve a good rank in search engines. Other than link building, there are many points to attend for Off-Page SEO Services. On-page seo is done within the website & Off-Page is done outside of your website.

Search Engine Optimization is a combination of On-Page & Off-Page optimization.

Google gives importance on,

  1. Link building
  2. Time on Site
  3. On-Page Optimization
  4. Social Shearing
  5. Quick & Fresh Content

How to understand that your Website is ready for Link Building? 

  1. Layout of Website internal Pages:

For optimized internal page ranking, you have to link them with random keywords. Proper interlinking helps a lot for good ranking. Actually no. of internal links of a page gives an idea about the importance of that page. When you send a link to Home page, the juice goes through Category & then to sub-categories. In this way, it effects on Search performance.  Actually pages related to same or related topic should link together to give a rich experience to your readers.

  1. Do the basic On-Page Optimization:

There are some vital points for On-page optimization, which reputed SEO Company follows,

  • Start title with focus Keywords
  • Use out bound links
  • Try to use seo friendly permalink url’s
  • Put eye catching multimedia
  • Use keywords with in first 100 -150 words
  • Page loading speed to keep within limit
  1. Arrangement of Keywords:

Keywords are the fundamental building block of content marketing. When you put keywords in content, 7.5% should be related keywords & 40% is primary keywords. Keyword research is the only solution to find out all sorts of keywords. To drive traffic to your website, you have to pick up “thematic” keywords also. Thematic keywords are that type of keywords which are main topic related keywords.

There are 4 main link building strategies are,

  • Guest Blogging
  • Digital PR
  • Content Marketing
  • Infographics

Putting your target keywords in the starting of your title tag gives you a better SERP results. Do not use primary keywords again and again; Google can penalize you at any time. You can use LSI or long tail keywords in your content to avoid this worst situation.

At present more than 50% searches comes from Mobile device. Other than linking the points are in Off-page seo are,

  1. No of linking domains
  2. No of linking pages
  3. Linking from Higher page rank sites
  4. Relevant page linking
  5. Links from Home pages
  6. No of Do-follow links
  7. Link Anchor Text
  8. Broken Link Building:

It is an effective way of getting valuable links. Guest blogging is a best way in link building, but broken link building is easier, faster than Guest blogging.

  1. Creating Info-graphics:

A Good quality info-graphic can do a lot for your ranking. For B2B or B2C business, it is really helpful to generate valuable links. Data shoes that human brain can process visual content 60,000X faster than plain text.

It is said that info-graphic generates 37% (Approx) more Back links than plain Blog post. But remember that due to unnatural back linking, Google may penalize at any time. Due to this reason, Back links analysis is required to be safe from this problem.

Best practice to avoid unnatural Back links & over-optimized Anchor Text are,

  • Creating Content & Optimize: Use fresh & unique content. Users do not like the selling attitude, like to have some help rather. Try to use data as much as possible & also visuals to convey massages to them.
  • Anchor Text Diversification: Use different anchor text/phrases to the content, so that Google will see your links as natural as possible.
  • High Quality Back links: Always try to gain Back links from high quality sites & disavow low quality links.
  1. Question & Answer:

Answering some questions related to your topic is another way of off-page optimization. Websites like Yahoo Answers or Quora.com are the best places to be active for getting good results.

If you have any other best way for Off-page optimization, do not forget to comment!

13 most effective ways of Facebook Marketing


Facebook Marketing Tips by a Professional SEO Company in Kolkata, India

All most all people know how useful Facebook as a Social Media Platform is. Some people use it as interacting medium like chatting, sharing docs, Photos etc. But most of the businessmen use this platform for branding their products, for conversation with their clients, increasing customers & for the improvement of sales also. We use Facebook for our clients to drive sales & to increase conversion. As a reputed seo company in kolkata, we will discuss most 13 Tips of Facebook marketing below which is the best & most engaging marketing strategies for business that anyone can use. Let us start as below.

  1. Leverage the Existing Website Traffic:

It is advisable to design a Website for your business as it works as an Online Business hub where people can buy your products or can learn more about
you services. You can leverage your existing traffic with putting Facebook and other icons/ links to your social media pages. Hot tips for putting Social Media Icons are to place them on the top side of all website pages so that it could be easily seen.

  1. Use Fan Page URL’s to your E-Mail Signature:

As all most all people using e-mails today. So there is a scope to use your Fan Pages URL’s to your E-mail Signature. You can set this using E-Mail setting button (Gear like image) & add your links there from Facebook, Twitter, G+ & LinkedIn etc. People after receiving a mail from your side can click your Social Media pages which may increase your traffic gradually. You can also add a Call to action on that part.

  1. Promote Facebook Page as much as possible:

Promote Facebook Page URL as much as possible so that your customers can know that you are on Facebook. You can promote your Facebook URL in your Business Cards, on your Outdoor Ads, on packaging etc.

  1. Determine or set a time for posting Contents to get max. Exposure.

You can set your content marketing plan with the help of a Facebook feature called “insight”. With this you can understand the best hours to post on Facebook to get max. Effects from this platform.

Steps to follow for “insights”
1. Go to Facebook Page

2. See a “insight” button on the top side of Facebook Page

3. Click it & you will see insight Overview, then Click on Post tab

Now you will see the best hours when hover your mouse.

  1. Create & Schedule your Status Update:

   For having max. Advantages, you have to post contents consistently for you
targeted audience. You goal should be to educate, to entertain or to empower

  1. Use Facebook Plugins:

Integrate Facebook Plugins on your Website will give advantages to grow
followers & increase brand Awareness. You can use like button on your
website & also on blog post.

  1. Facebook Ads:

               You can invest in Facebook Ads to increase or spread your business.
Facebook Ads are not really expensive so you can increase your likes,
followers etc.

Expert digital marketing company in kolkata, India uses different types of Facebook Ads,
as mentioned below.

  1. Facebook Page Engagement
  2. Facebook Page Likes
  3. Click to websites
  4. Website conversions
  5. App installs
  6. App Engagement
  7. Event Responses
  8. Offer claims


  1. Develop a Facebook customized Page Tab or Apps:

It provides a great option for offering advantages for Fans. It will allow new visitors to visit your events, offers etc. which will help you to gain new followers/ visitors for you. Study shows that coupon based campaigns received highest engagement rate. So it is focused by some professional seo companies in India.

  1. Integrate Social Media Sharing:

Social Media Sharing buttons on website and Sharing Plugins are used for sharing content. It will ultimately increase your website traffic to improve your business.

  1. Some favorite Free Social Media Plugins are,
  • Digg Digg
  • Flare
  • Mashshare
  1. Engage with your Facebook Social Community:

Engagement with your can build a good relation, trust & loyalty. From this community you can get a good amount of Clients or can generate leads.

  1. Use Visual Content:

Using Images or Videos in your Facebook pages, which make them engaged to grow your community & to spread your business. Always try to use visual content as recommended by digital marketing agencies in kolkata.

  1.  Create or Join Facebook Group:

There are three types of Facebook Group like Open, Closed & Secret Group.

Create a group or join to others to interact with each others for making a well trusted group. It will help to increase your business gradually.

Best Tips to Use LinkedIn to Grow Business Successfully!


Online Marketing is the latest & ultimate concept for promoting businesses any corner of the world. Our SEO Company in India creates a nice program to make their marketing campaign successful. Social Media Marketing is a major wing of this campaign & LinkedIn is the best of all social media platforms.

LinkedIn: The Best Choice in Social Media Platform

LinkedIn is a Social Networking Platform for professionals & also for business promotion. More than 380 million members all over the world are active in this social media platform. According to stats in industry LinkedIn has high utilization rate for placing candidate too.

Amazing Facts about LinkedIn:

  • Total Members: 450 million users as on April, 2016
  • of new LinkedIn Users: 2 per Sec.
  • of monthly unique visitors: 106 million as of April, 2016
  • More than 200 countries & territories uses LinkedIn
  • 70% users are outside of U.S
  • of page views in Q1 2016: 45 billion

It is a finest spot where you can show off your career success, rewords, goals etc. so that someone gets attracted to see about your details like area of working, experience, skills & achievements etc. It is a professional networking platform & that is why your LinkedIn profile should be like that.

Here I will discuss about a professional Linked Profile so that you can use it for business, marketing etc. to grow your business & as well as for your network.

LinkedIn Profile Creation:

As per a reputed SEO Company, all these steps to follow to create a professional looking LinkedIn Profile. The following steps are,

Step: 1

Customize your public profile URL to look professional & clean. It should be very clear like, https://www.linkedin.com/company/s-d-seo-services so that anyone can understand it clearly.

Step: 2

Add a good quality profile image to your profile page which has a social networking touch. Image resolution should be of 1400X 425 pixels & size is under 8MB.

Step: 3

Create a badge for your website or blog. There are different sizes of badges & you have to choose from them. Select on badge & copy that code to paste it to your website.

Step: 4

Optimize Anchor text on your website or blog for your LinkedIn profile. For increasing clicks you have to add the LinkedIn profile URL to your website or blog.

Step: 5

Search Engine Optimization of your Profile is essential. You have to optimize your profile so that anybody can find you on LinkedIn.

Step: 6

LinkedIn allow you to add all media like videos, images, presentations, documents etc. to the summary section of education, experience to your profile. You will get a huge chance to show all of your projects, sample of your works etc. By adding, deleting & rearranging all of your works, we can make a showcase to your visitors.

Step: 7

Saved Searches is an advantage for LinkedIn profile pages. Users get three people search & ten job search to save. It will help you to get back to them at any time easily. You can choose weekly or monthly reminders from options.

Step: 8

LinkedIn gives you easy option to present your profile nicely. You can drag and drop any section as per your choice. Arrange sections as sequences as you like to choose.

How to Use LinkedIn Perfectly to Grow Your Business:

There are many reasons to use LinkedIn for B2B marketing as recommended by a top Digital Marketing Company in Kolkata.

  • You can use it to grow your online business reach
  • Maximize visibility in Google or other search engines
  • You can have a chance to make your company as a leader with interaction in LinkedIn & also attract leaders in your industry
  • It is also used as a lead generation platform

Steps to follow for Business Development:

As per best seo services providers in Kolkata, India LinkedIn is the finest spot for growing your business & also for lead generation.

  1. Make a good looking Company Page:

Build a Good looking Company Page with a high quality logo & banner. Then complete all spaces providing all necessary data about your company.

  1. Consider SEO Services:

Google only preview first 150 characters of your text. So make sure that part of description should be very impactful & concise.

  1. Update Content Regularly:

Post inspiring contents rather than only about your product or services. Try to post images, Videos etc. which are more useful for content marketing. Always remember that before posting any content, customize the title of your post & description must.

  1. Quick Responses:

Reply any ones comment as soon as possible. Your ultimate goal is to convert your page to a popular community for your brand. So engagement is required here very much.

  1. Fix Target:

LinkedIn gives you to set a target as per your choice like, Company size, industry, function, seniority, geography & language.

  1. LinkedIn Analytics:

LinkedIn gives you to analyze your activities of your visitors. You can see all about
Reach, Engagement, Followers, Page view, unique visitors, and visitor’s demographics.

  1. Showcase Page:

LinkedIn gives you to build a Showcase page, where you can showcase your products or services. Showcase page is ideal place to show all of them. Showcase pages are branch pages of your company main page.

Difference between Company & Showcase Pages:

  • Showcase has larger images
  • It has two column to post content side by side
  • Showcase pages are directly linked to business page
  • Career tab & Employee’s profile are absent in this page

If you do not have Showcase page, create it immediately.

  1. LinkedIn Groups:

Put Group image…

Group creation is very effective for lead generation. Create & manage your LinkedIn group for your industry. It is an effective way of lead generation.

It draws prospect in different ways,

  • They can help you to establish yourself in your industry
  • They help you to grow your community
  • Use as a source of content – having sense of people postings & questions, you can use these as points of your blog post


  1. LinkedIn Advertisement:

It can help you to achieve a good reach, due to main two factors.

  1. It offers very targeting options
  2. LinkedIn Profile contains more detail information

LinkedIn Ads are in two format, sponsored updates & text Ads.

Text Ads appear in the right hand side of LinkedIn feed. It is used to promote Product/service.

Sponsored Updates appear in LinkedIn user’s feed. These updates attract new followers from Company/Showcase pages.

9 New Digital Marketing Trends to follow in 2019



Digital Marketing is a latest concept in the present time. As we know that as per global Digital Report 2019, at present no. of Internet users is 4.4 billion worldwide & increasing 9.1 % per year. Now no. of Mobile Phone users is 5.11 billion worldwide & increasing 2% per year. Using of Mobile phone is increasing day by day & stands in 1st place. Desktop users remain in the 2nd position. As a Digital Marketing Agency in Kolkata, we know that in Europe & America internet penetration is higher around 90% where as South Europe has a biggest increase in internet penetration with 11% per year.

We are watching that every year Marketing becomes more competitive & also expensive. Web is getting saturated with lot of website every day.

  • Voice Search:
    As per current trends, in the year 2020 of all searches 50 % will be done through Voice Searches.
  • Blogging:
    As per present situation there are 1.8 billion websites in the market & out of them 1 billion websites are blog sites. Some years ago there was a need of quality contents in Google but now time has changed, there are saturated with content. So do not bother to rank clients against back links. Now it is just all about proving what is best for searchers. Now it is a huge competition on blogging.
  • Conversation Rate Optimization:
    Google is growing consistently even in the period of recession. It is clear that more people are going for online marketing. Google cost per click is rising day by day. It is clear that most of the money spent in the market is shared by Google AdWords (58%) & Facebook (23%), where as spending for SEO Services is around 7%.
  • Artificial Intelligence:
    The latest concept is AI i.e. Artificial Intelligence which will help us to serve better which product or services is required with the help of Social Media.AI will help to offer tips to the users & it is seen that 25% customer service will use Chatbot technology where it was 2% in the year 2017.
  • Chatbot:
    It will be powerful part for digital Marketing Agency in the coming years. It is used for instant messaging to chat with our customers 24×7 hrs. It is a virtual assistance for customers offering excellent customer service without any fatigue. You can ask a lot questions for a long time.
  • Video Marketing:
    Why Video Marketing is important?
    Almost 70% business owners claim that their conversion rate \is improved with video marketing. 60% executives watch videos & 40% calls after watching videos
    not only YouTube you can also post videos in different platforms like Facebook, Instagram or LinkedIn. Video watching gaining popularity day by day. Most of the businessmen using this to promote their products/services, interviews etc. SEO Companies in India are helping a lot to provide Video SEO Services to rank in Google Search Ranking.
  • Social Messaging Apps:
    Social Messaging Apps has made a huge area in social media market. Just imagine that 1.3 billion users are active in Facebook messenger. WhatsApp also has 1.3 billion active users in their account. We can use this for sending messages to our customers & can add value to our business.
  • Visual Search:
    A famous name in visual search in Pinterest. They have new Visual Search tool called “LENS” which allows you to find out a particular product you took a snap & help you where you get it online also you can search similar products.Another popular Visual Search Tool is “Google Lens” If you take a photo of a Business card you can find its contact nos. & address etc. Suppose if you take a photo of a Book then you can have reviews & details about them. “CamFind” is a Visual Search Mobile App which will tell you everything any query. Just post image/snap of an item, instead of typing quires, it will provide all information’s like prices, similar products, where you will get it etc.

Social Media Story:
Snapchat first started with the story concept “My Story” After that Facebook & Instagram introduced the Story part. You can use this for sharing your Company story, Employees story, stories behind your Products/Services & Reviews etc.

We think that in the year 2019; will be better customer experience with the help of AI & Automation etc. So hope for the best so that we can have a better experience for conversation with our customers & can share a lot quality contents like Audio/Video to help & server others. If you have more new ideas, please do not forget to leave a comment below.