Digital Marketing is a latest concept in the present time. As we know that as per global Digital Report 2019, at present no. of Internet users is 4.4 billion worldwide & increasing 9.1 % per year. Now no. of Mobile Phone users is 5.11 billion worldwide & increasing 2% per year. Using of Mobile phone is increasing day by day & stands in 1st place. Desktop users remain in the 2nd position. As a Digital Marketing Agency in Kolkata, we know that in Europe & America internet penetration is higher around 90% where as South Europe has a biggest increase in internet penetration with 11% per year.
We are watching that every year Marketing becomes more competitive & also expensive. Web is getting saturated with lot of website every day.
- Voice Search:
As per current trends, in the year 2020 of all searches 50 % will be done through Voice Searches.
As per present situation there are 1.8 billion websites in the market & out of them 1 billion websites are blog sites. Some years ago there was a need of quality contents in Google but now time has changed, there are saturated with content. So do not bother to rank clients against back links. Now it is just all about proving what is best for searchers. Now it is a huge competition on blogging.
- Conversation Rate Optimization:
Google is growing consistently even in the period of recession. It is clear that more people are going for online marketing. Google cost per click is rising day by day. It is clear that most of the money spent in the market is shared by Google AdWords (58%) & Facebook (23%), where as spending for SEO Services is around 7%.
- Artificial Intelligence:
The latest concept is AI i.e. Artificial Intelligence which will help us to serve better which product or services is required with the help of Social Media.AI will help to offer tips to the users & it is seen that 25% customer service will use Chatbot technology where it was 2% in the year 2017.
It will be powerful part for digital Marketing Agency in the coming years. It is used for instant messaging to chat with our customers 24×7 hrs. It is a virtual assistance for customers offering excellent customer service without any fatigue. You can ask a lot questions for a long time.
- Video Marketing:
Why Video Marketing is important?
Almost 70% business owners claim that their conversion rate \is improved with video marketing. 60% executives watch videos & 40% calls after watching videos
not only YouTube you can also post videos in different platforms like Facebook, Instagram or LinkedIn. Video watching gaining popularity day by day. Most of the businessmen using this to promote their products/services, interviews etc. SEO Companies in India are helping a lot to provide Video SEO Services to rank in Google Search Ranking.
- Social Messaging Apps:
Social Messaging Apps has made a huge area in social media market. Just imagine that 1.3 billion users are active in Facebook messenger. WhatsApp also has 1.3 billion active users in their account. We can use this for sending messages to our customers & can add value to our business.
- Visual Search:
A famous name in visual search in Pinterest. They have new Visual Search tool called “LENS” which allows you to find out a particular product you took a snap & help you where you get it online also you can search similar products.Another popular Visual Search Tool is “Google Lens” If you take a photo of a Business card you can find its contact nos. & address etc. Suppose if you take a photo of a Book then you can have reviews & details about them. “CamFind” is a Visual Search Mobile App which will tell you everything any query. Just post image/snap of an item, instead of typing quires, it will provide all information’s like prices, similar products, where you will get it etc.
Social Media Story:
Snapchat first started with the story concept “My Story” After that Facebook & Instagram introduced the Story part. You can use this for sharing your Company story, Employees story, stories behind your Products/Services & Reviews etc.
We think that in the year 2019; will be better customer experience with the help of AI & Automation etc. So hope for the best so that we can have a better experience for conversation with our customers & can share a lot quality contents like Audio/Video to help & server others. If you have more new ideas, please do not forget to leave a comment below.